Lucknow: Fashion and shopping enthusiasts in the city are in for a treat as Phoenix United Alambagh kicks off its much-awaited ‘Denim Fest’. Running from March 21 to April 5, the festival promises not just shopping, but a memorable experience for the entire family.
The festival is packed with exciting rewards and offers to make shopping even more attractive. Customers spending ₹5,999 or more receive exclusive gift vouchers, while those with purchases of ₹9,999 or above get a chance to win a brand-new Jawa bike. These offers have amplified the excitement, drawing enthusiastic shoppers from across the city.
Adding to the appeal, several new brands have joined the festival, refreshing the shopping experience. On the ground floor, the store ‘Bewakoof’ offers trendy and stylish collections for the youth, while ‘Ajmal’, known for its premium fragrances, has also opened its doors. Additionally, ‘The Indian Garage Company’ is set to arrive soon, giving fashion lovers even more options.
Sanjeev Sareen, Retail Director (North) at Phoenix Mills, said, “The ‘Denim Fest’ at Phoenix United Alambagh has become a major attraction in the city. With stylish collections, new brands, and exciting offers, large crowds are visiting the venue. The festival is not only a shopping opportunity but also a reflection of the city’s evolving lifestyle and fashion trends.”
The festival is expected to continue attracting fashion-conscious shoppers and families looking for an enjoyable, style-filled experience through early April.
